Mapping the Road Onto the Ford F150

Eric Mower and Associates and the Western New York Ford Dealers Association commissioned RPM to create a unique introduction of the 2015 Ford F150 at the Buffalo Auto Show.

The result was the All-New F150 Experience—a 3D video mapping presentation. The 4-minute show uses 3 projectors, local video footage, and 3-D animation to bring the F-150 to life before the audience’s eyes.

Project

Auto Show F150 Unveiling

Client

Ford 

What We Did

Imagined More

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